ingrained

Design Challenge

Rebrand a business of choice to improve brand recognition and engagement. Use a comprehensive brand design process including research, strategy, design development. Apply the brand identity to a variety of brand touch points across media resulting in a visually cohesive system. Identify the needs of the client, target audience, and context to inform all of your design and messaging decisions.

Design Solution

This brand identity outlines the visual and philosophical framework for Ingrained, a business specializing in handcrafted wood furniture. The company emphasizes values such as authenticity and durability, aiming to provide reliable, high-quality products that remain affordable for customers.

Visually, the brand utilizes a natural color palette of forest green and cream, paired with a logo that features a tree ring motif resembling a fingerprint. The documentation demonstrates how these design elements are applied across various platforms, including business stationery, digital interfaces, and large-scale advertisements. Ultimately, the guide serves as a comprehensive roadmap for maintaining a consistent brand image through specific typography, photography styles, and physical signage.

branding

personal branding

Design Challenge

Create a cohesive personal brand that reflects your unique style, values, and professional identity as a graphic designer. This project should include the development of your own logo system (primary, secondary, and mark), as well as a thoughtful selection of typography and color palette that represents you.

Design Solution

The challenge is met through a bold personal brand that balances clarity and experimentation. A minimal color palette with high-contrast neon green creates strong visual impact, while clean typography is paired with more expressive forms to demonstrate range.

The structured, grid-based layout of the contact side promises professionalism, clarity, and reliability. Signaling to potential clients that communication will be straightforward and intentional. In contrast, the more abstract visuals suggest creativity and a willingness to explore unconventional solutions. Together, these elements convey a brand that offers both precision and originality, assuring clients of thoughtful, well-crafted design that stands out while remaining purposeful.