digital witness

Design Challenge

Create two dynamic experimental posters promoting LACMA’s exhibit Digital Witness: Revolutions in Design, Photography, and Film examines the impact of digital manipulation tools from the 1980s to the present. Work in the same experimental spirit of the designers of the time. Use critical thinking, design principles and theories, along with best typographic practices to guide your process. The aim is to demonstrate clear visual hierarchy through type styling, font, scale, spacing, and a grid. Your solution must be visually compelling and strike an emotional chord to bring audiences in to see the exhibit.

Design Solution

LACMA’s Exhibit was one that celebrated the history of graphic design through the designers who developed it, and the tools that helped give them the means to create.

My poster sought to work in the experimental spirit of these designers, while also following the principles they developed. I learned how to use simple concepts like hierarchy, image, and message to the most of their abilities to achieve this goal.