Design Solution

This brand identity outlines the visual and philosophical framework for Ingrained, a business specializing in handcrafted wood furniture. The company emphasizes values such as authenticity and durability, aiming to provide reliable, high-quality products that remain affordable for customers.

Visually, the brand utilizes a natural color palette of forest green and cream, paired with a logo that features a tree ring motif resembling a fingerprint. The documentation demonstrates how these design elements are applied across various platforms, including business stationery, digital interfaces, and large-scale advertisements. Ultimately, the guide serves as a comprehensive roadmap for maintaining a consistent brand image through specific typography, photography styles, and physical signage.