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05

about
        bio/resume
        contact

branding
        ingrained
        mtown

media campaigns
       
creation care
       senior show
       digital witness
        
erode exhibition
      artist statement
      decay 2026
      polaroid lifts 2026
      systemic 2026


visual art
      photo
02branding


personal branding




Design Challenge

Create a cohesive personal brand that reflects your unique style, values, and professional identity as a graphic designer. This project should include the development of your own logo system (primary, secondary, and mark), as well as a thoughtful selection of typography and color palette that represents you.




Design Solution

The challenge is met through a bold personal brand that balances clarity and experimentation. A minimal color palette with high-contrast neon green creates strong visual impact, while clean typography is paired with more expressive forms to demonstrate range.

The structured, grid-based layout of the contact side promises professionalism, clarity, and reliability. Signaling to potential clients that communication will be straightforward and intentional. In contrast, the more abstract visuals suggest creativity and a willingness to explore unconventional solutions. Together, these elements convey a brand that offers both precision and originality, assuring clients of thoughtful, well-crafted design that stands out while remaining purposeful.